THE SYMBOL: LE COURRIER DE FLEURS
For that idea of resilience and positivity, we needed a symbol
strong enough to carry it, yet gentle enough to
keep beating like a human gesture. That's why we chose the courrier
de fleurs — the flower messenger. It's the image of someone who,
against every setback, keeps spreading positivity. Someone who, after a
storm, doesn't dwell on what was broken, but moves forward and along the way
leaves something beautiful for whoever needs it.
Flowers weren't chosen by chance. Long before words, contracts,
or grand gestures existed, flowers were the earliest and most
universal symbol of a beautiful gesture — a sign of care, of
comfort, of hope, of new beginnings. Handing someone a flower was, and is, a
language without words. The courrier de fleurs carries that language forward: he is not a
bystander to the storm, but the one who walks right through it and
still shares something beautiful with the world.